About Us

Welcome to Fru - Your Source of Inspiration and Community!

Fru Apparel & More is not just a business; it's a labor of love born from our deep desire to make a difference in the lives of the people we serve and the community we call home.

Joni's Entrepreneurial Spirit

For Joni, entrepreneurship has always been a part of who she is. Her journey began many years ago when she felt a calling for something new, a calling to do something for herself and for others. Her passion for giving back to the community has been a driving force behind Fru. It's about creating a customer experience that's truly special, making an impact on people's lives, and helping our community thrive.

Andrew's Creative Vision

Andrew's journey started 17 years ago with a unique hand drawn design - Love the Glove. With the onset of COVID-19, he started brainstorming how graphic design could become a business. His interest in screen printing led him to create his first screen printed shirt with paint, cling wrap and baked in an oven. When he unveiled the first Love the Glove shirt, the response was overwhelmingly positive. Fru was born from this creative spark, incorporating faith and principles into its very name. Andrew's graphic design talents and attention to detail have been instrumental in shaping our brand. From there, new designs were thought up and brought to fruition for Fru 4 You.

Yes! This is the original! 😊

Our Mission

At Fru, our mission goes beyond just offering apparel; it's about uplifting our community, inspiring our customers, and creating a space where everyone can feel good. We believe that everyone has a unique story, and we want to be a part of that narrative. We're here to remind you that "You Got This" and to provide you with products that resonate with your spirit.

A Dynamic Team

We are a dynamic team that complements each other's strengths. Andrew brings his design expertise and the ability to turn ideas into reality, while Joni focuses on business operations, systems, marketing, and ensuring attention to detail. Together, we create memories for our customers and provide them with a sense of belonging. We've started building a team that embraces everything we want in our brand. Our team has been brought to us at the right moments in each of our lives. We have a Fru Crew that is truly passionate about our mission. 

Giving Back

Giving back has been a part of Fru's DNA from the very beginning. We believe in the power of community and giving back to those in need. We've supported charities, local organizations, and businesses, and we continue to look for opportunities to make a positive impact. Our dream is to help others succeed, just as we have been blessed to do.

The Fru Community

Fru is more than just a brand; it's a community. Our ultimate goal is to expand beyond one store and share our brand's meaning with the world. We want people to wear Fru as a symbol of inspiration and unity. We want our store to be a place where coworkers and customers alike look forward to coming, where fun and camaraderie are as important as the products we offer.

Thank you for joining us on this journey. Together, we can inspire, uplift, and make a lasting impact. Welcome to the Fru Crew community!